The HFS Top 10 not only presents the voice of the customer in a more meaningful way to customers, but it also enables analysts and vendor executives to engage in a less stressful and apolitical manner. This also refocuses the analyst/vendor relationship more around valuable conversation and strategy and less around the "he said, she said" tactical bake-off, which the legacy quadrant model forces. Download the full agenda for all the ways this new report improves upon and departs from dated research models.